Green or GreenWash?

I picked this loaf of organic bread up at our local supermarket recently.  I don't normally buy what my boys call "Plastic bread" but this was in the reduced to sell basket and with an excess of eggs and milk I knew I could make it into a bread and butter pudding. But I also wanted to pose the question to you as to whether this was a good green choice or a fine example of greenwashing?

Greenwashing:

Greenwashing (a compound word modelled on "whitewash"), also called "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly.*

 * Source Wikipedia

The bread uses organic (Bio) ingredients but that is where, in my opinion, any green advantage stops. 

It might be organic but ... 

• It is highly processed and bears little resemblance to bakery or home-made bread.
• Both end crusts have been cut off - I would hope they have been used elsewhere but why remove them?
• The bread is wrapped in a non recyclable plastic bag which will end up in the bin.
• It will no doubt have travelled many miles before ending up in the supermarket.
• It proclaims proudly that it doesn't contain palm oil.  Since when was palm oil an ingredient in bread anyway?

So it is shouting loudly about being organic and palm oil free but I would think a loaf of home-made bread or one from a local bakery (which can be found in most villages and all towns in France) would have far less impact on the environment even it it wasn't made from organic ingredients.

What do you think?  A good green product or a plastic bag of greenwash?